Bring your product prioritization to the next level.


Prioritization 101

We know good PMs are always looking for ways to improve their product prioritization process. We built this guide for the PMs who are always on the lookout for actionable ways to change their approach to idea management and product prioritization. You’re a superstar PM, and this guide is for you.

Chapter 1

9 product prioritization frameworks for product managers

Chapter 2

Tips for improving your idea management process

Chapter 3

How to avoid common backlog prioritization pitfalls

Chapter 4

How to make your product prioritization more data-driven

Chapter 5

How to prioritize features using weighted and unweighted scorecards

Chapter 6

How to use a competitive market analysis to prioritize product features

book cover of the ultimate guide to prioritization

The complete guide to product prioritization

multiple yellow rectangular prisms surrounded one taller orange prism

What's product prioritization?

“Ugh. I just want to build every single product feature idea that customers and stakeholders throw my way because they’re all valuable. I have so much time, money and employees available to work on these product ideas!” — said no PM ever.

You have a limited amount of time, cash, and manpower you can spend on any given initiative. On top of that, you have a thousand equally-loud voices to listen to, all with different priorities and problems.

It’s a lot of work! Good product prioritization gives you the confidence and the quantitative data you need to back up those decisions so you can get buy-in and alignment. Healthy product prioritization also lets you choose, classify and rank the many different inputs you get every day in a way that’s easy to communicate to your stakeholders.

Because we understand you and the challenges you face every day, we created this guide for you. You’re welcome.

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Ready-to-use product roadmap templates

At this point, you read through the guides and signed up for our free trial. You’re ready and set to build your prioritized roadmap. Unfortunately, we can’t build it for you, but we have the next best thing: our templates. They’re fully customizable—so you have no excuse for not checking them out! Explore the full template library >

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