Set a great product vision your team can cheer for.
The product vision doesn’t stop at a punchy one-liner that promises a bucket of gold at the end of the rainbow. It includes a measurement framework for how your product will solve your user's problem (outcome metrics), and how you'll team will get there (strategies, tactical initiatives and KPIs). Product managers who love to build purpose-driven teams, we built this guide for you.
Your product vision is meant to keep you and your team’s efforts on track. It starts with crafting a solid product vision statement that should resonate with you, your team and your company—but there’s a lot more work involved. As a product manager, you need to be able to communicate it effectively to the team, the stakeholders, and your customers.
When you start by building an actionable, user-centric vision statement, you can trust that your product goals, product strategy and product roadmap are on the right track. Because the product vision is one of the pillars of building the right product, it’s important to spend time making sure it’s tangible, achievable and meaningful.
Use the tools in this guide to craft, build and reinforce a product vision that will guide your decisions, before any prioritization work comes into play.Learn More
If you’re ready to build your product roadmap, we’ve got you covered. Check out one of our templates and edit it to fit your product management style. Explore the full template library >
Chart how your product will grow over time. Timeline View organizes tasks within key buckets, including new features, infrastructure and stickiness.
Visualize the future of your product by showing when new features will be coming through your pipeline.
Demonstrate the key initiatives and milestones your organization will tackle during the upcoming months, quarters or years.
Keep track of game-changing ideas. Visualize progress for innovation initiatives across key verticals.
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