A guide to help you find the customer feedback insights you need in order to build customer-centric products. Mine for the gold, polish those rough diamonds, find the pearls in the sea—you get the idea.
See if your organization could benefit from the information provided by customer feedback.
Find out what customer feedback can tell you that other sources of data can’t.
Put together a plan to tackle the feedback that matters the most.
Customer feedback—as discussed by the people making decisions based on it.
Never underestimate the power of honing in on the right customer feedback to discover problems that need to be solved. Customer feedback is a strong starting point for figuring out those problems worth solving, which you can then validate with more in-depth quantitative research.
- From the eBook
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PMs are constantly burning out from processing the overwhelming amount of information that comes their way. Because of this time-consuming context-switching between sources of information, PMs often don’t spend enough time listening to, processing and really analyzing customer feedback. And customer feedback is crucial to building customer-centric products.
If you’re a PM who’s wondering how to make customer feedback a pillar of product planning and research, but you’re not sure how to start, this ebook is for you. You’ll find the reasons you need to be paying more attention to customer feedback, how you can extract the value from it, and the real-world advice of seasoned PMs who’ve been doing it for a while.