Building and managing a product roadmap is not a one-two step process — it requires market analysis, feature prioritization, strategic alignment — plus ongoing maintenance. This hub gives you the fundamentals of product roadmaps to help you bring your product vision to fruition.
Here’s a funny thing about product roadmaps: they’re not literal roadmaps. You can’t follow them the way you follow Google Maps. That’s why the term “roadmap” can be misleading. It implies a prescribed, step-by-step path to follow to achieve “success.” But as any product manager knows, this isn’t how product roadmaps work. So what is a product roadmap, really?
At its core, a product roadmap is a visual communication tool that illustrates and aligns your entire organization on high-level product strategy. Product roadmaps visualize where a product is going and how it will evolve, but is not a concrete, must-follow-to-a-tee plan; it can evolve and shift with the product too. For product managers, the goal of a product roadmap is to align internal stakeholders and inform the market about their product vision.
There isn’t one subscribed to way to create a product roadmap given all of the different ways product teams are structured and the wide-ranging set of products that they’re managing. Below, you’ll find helpful guides on how to create a product roadmap that works for you and your team.Learn More
Our template library includes a product roadmap for every product team. Templates are fully customizable, so find one that works for you and make it your own. Explore the full template library >
Chart how your product will grow over time. Timeline View organizes tasks within key buckets, including new features, infrastructure and stickiness.
“Planning” doesn’t always need a schedule. Track progress, not time — perfect for agile teams.
Document how your go-to-market strategy will progress over a specific period, and organize tasks by key buckets — like department.
Your plan is flexible. Your roadmap should be, too. Swimlane brings transparency to your strategy — without locking you into deadlines.