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A content marketing roadmap charts the high-level strategy for a content team. Keyword: high-level. The roadmap is not a place to list every single content piece your team publishes. Instead it maps key content projects across different stages of your marketing funnel—or current status. A content marketing roadmap clarifies priorities and ownership for deadline-driven content teams, while explaining to the rest of the organization the business value each content initiative will deliver.
Highlight major dates and initiatives with roadmap milestones.
Who’s doing what? Track tasks by assigning roadmap items to specific people.
Need a custom data set? You don’t need a different roadmap. Tailor what you show, then save that view for later.
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Share, discuss and track activity on your roadmap.
Personalize your plan with custom color palettes and flexible export options.