A marketing roadmap highlights the key projects and priorities for a marketing team. Marketing strategy roadmaps often chart priorities across different channels, such as content, digital, advertising, events and hiring. Marketing teams are typically project-oriented, with many deliverables and initiatives unfolding at once. Roadmaps create clarity from the chaos, surfacing the highest-priority tasks and keeping everyone on track. They also serve as a key communication tool for marketing teams to share their plans across the organization.