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A marketing roadmap highlights the key projects and priorities for a marketing team. Marketing strategy roadmaps often chart priorities across different channels, such as content, digital, advertising, events and hiring. Marketing teams are typically project-oriented, with many deliverables and initiatives unfolding at once. Roadmaps create clarity from the chaos, surfacing the highest-priority tasks and keeping everyone on track. They also serve as a key communication tool for marketing teams to share their plans across the organization.
Need a custom data set? You don’t need a different roadmap. Tailor what you show, then save that view for later.
Visualize how resources will be allocated by assigning roadmap items to specific people or departments.
Highlight major dates and initiatives with roadmap milestones.
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Share, discuss and track activity on your roadmap.
Personalize your plan with custom color palettes and flexible export options.