Digital marketing roadmaps visualize how marketers use different channels to promote their product or organization. Digital marketing channels include SEO & SEM, social media, email, display/banner advertising and website conversion rate optimization (CRO). With so many channels in a marketer’s toolbox, digital marketing roadmaps bring clarity to complex plans, and help highlight the most important initiatives. Marketing leaders also use digital marketing roadmaps to promote their strategy throughout their organization. It’s a powerful tool for establishing buy-in, support and enthusiasm for marketing initiatives.